Bella Freud is one of Britain’s leading fashion designers. Since the label’s launch in 1990, Bella’s sweaters and cool ‘It’ knits adorned with iconic word designs have enjoyed cult status among some of the world’s most stylish women.
Bella Freud’s eponymous brand mixes art with fashion and does it with equal parts skill, edge, and tongue in cheek humour as Bella’s person and attitude shine through. It is rare to see high quality design such as Bella Freud’s that invites the posing of critical questions and gently provokes discussion.