The Italian brand Annapurna is a collaboration partner of Jan Machenhauer because of their trademark demure luxury-knitwear. The name, Annapurna, comes from that of a peak in the Kashmir mountains that is the natural habitat of the Ibex, the goat granting the best quality cashmere. Annapurna prides itself in maintaining fashionable elements in basic quality cashmere sweaters and has put forth new ways to wear cashmere and knits since its earliest collections. Experimenting with super-chunky and hyper-fine yarns, colours, techniques, and beautiful patterns, Annapurna expresses an eco-friendly vision of luxury that combines advanced craftsmanship techniques to achieve clothes as soft and warm as a natural coat.